Consider how you can incorporate some of these more complex ideas into our study of the impact of the internet on media areas. What are the advantages and disadvantages for both audience and institution?
This last one (below) is about film and cinema in terms of audiences, the past, the present and the future. (Remember you have to cover all 3 in your answer, so this is ideal). Here Jenkins argues that film / cinema has always been a participatory medium - that what we see in today's fans is not really new.
According to HJ (from 18:00 onwards)
The future of cinema :
- a trans-media phenomenon, as it has been in the past
- with story-telling extending across every available platform
The future of film-going (audience consumption of film):
- film will be experienced in multiple venues
- as an event, and as an everyday activity
- film will be something we participate in and help create, as well as simply something we watch
- film will be trans-media: a driver of the entertainment experiences we have across media platforms
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