How would you apply Anderson's theory to film / cinema?
How much do we watch mainstream, blockbusting film (on whatever platform / in whatever place)? Look back at the BFI Statistical Yearbook 2016 and other years for evidence.
How much do we watch niche film?
We can find mainstream film in a wide variety of places. Where can we find niche film? Does your local multiplex screen any? Local cinema? Where would you have to go in order to see a niche film in a cinema?
Anderson's theory was about online shops (Amazon etc.). What titles are in Amazon UK's best sellers? Do major studios productions dominate the chart? Any independent productions? To back up Anderson's theory, what niche films can you find on Amazon?
Does the same apply to Amazon Prime, as it does to the shop?
What about streaming services? Netflix? Sky Movies? Other film apps on your phone / tablet / computer / TV?
An easy read https://tombobadoodle.wordpress.com/step-2-examples-of-the-long-tail-theory/
Some interesting reads, ideas and alternative perspectives;
http://www.huffingtonpost.co.uk/christopher-goodfellow/netflixs-long-tail-is-for_b_4716228.html
http://hbswk.hbs.edu/item/will-the-long-tail-work-for-hollywood
http://knowledge.wharton.upenn.edu/article/rethinking-the-long-tail-theory-how-to-define-hits-and-niches/
https://techcrunch.com/2008/07/02/poking-holes-in-the-long-tail-theory/
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